Meta-led acquisition
Ads that earn the tap, flows that earn the action
AppScal runs Meta-led campaigns, builds the creative behind them, and shapes the in-app journey after the install, so acquisition and conversion stay under one roof.
What we run
Three pillars, one plan
Paid media, creative production, and in-app conversion are planned together, so each part informs the others.
Acquisition
Meta-led paid media
Meta is our main channel for scaling app installs, with other advertising options added where the unit economics fit.
Creative
In-house ad creative
We produce the ad creative ourselves and align each set with campaign scaling and audience testing.
Conversion
In-app conversion flows
We map and improve the onboarding path after the install to lift the actions users take and keep them engaged.
How we work
A boutique partner for the whole path
We take on the creative, the campaign scaling, and the in-app flow as one piece of work. Meta is usually where we start, and we test new creative and new onboarding steps side by side, so the ad tap and the moment after it are planned together.
Our team stays hands-on with your account, from the first creative brief through to the flows that turn installs into active users.
Bring us your campaigns and your conversion bottlenecks
Book an introductory conversation about your current Meta campaigns, the creative behind them, and where users drop off after the install.